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Helly Hansen has proudly announced the return of its Open Mountain Month. This initiative, driven by a passion for outdoor exploration, aims to inspire and empower individuals to embrace the natural world, especially during the chilling winter period. Building on the success of the first Open Mountain Month held in June 2023, the event promises an even more exciting lineup for January 2024.
A Triumph Revisited
The inaugural Open Mountain Month was a resounding success, drawing an enthusiastic global response with events such as guided mountain hikes, onsite cooking demonstrations, and much more. The forthcoming January series promises to heighten this experience with a broader array of events and online content.
“After such a successful kickoff, we felt compelled to bring the excitement, awareness, and celebration to our winter season,” said Joumana Løvstad, Chief Marketing Officer at Helly Hansen.
Open Mountain Month January 2024: A Month of Mountainous Events
Helly Hansen’s Open Mountain Month commences in North America with a packed schedule of events and activations. Here’s a sneak peek into what’s in store:
- Big Sky 50th Anniversary Celebration (Jan 6, Big Sky Resort, MT): In honor of Big Sky Resort’s 50th anniversary, Helly Hansen will host fun games and offer guided Ski to Ski loop tours.
- Dine with the Dogs (Jan 14 and Jan 28, Vail, CO): Join Helly Hansen at Henry’s Hut for an early lunch and meet the Vail Ski Patrol’s avalanche dogs!
- Whistler Blackcomb First Tracks (Jan 18, Whistler, BC): The first 30 sign-ups will embark on an unforgettable mountain adventure with Whistler Ski Patrol.
- Bergman Bowl Opening Celebration (Jan 27, Keystone Resort, CO): Celebrate the opening of this terrain with Helly Hansen, who will provide entertainment and educate skiers about the new terrain.
- AST Course Contest with Coast Mountain Guides (Jan 30, Squamish/Whistler, BC): Enter in-store at one of the Whistler Helly Hansen retail locations!
Open Mountain Month February 2024: Continuing the Adventure
The Open Mountain Month adventure continues into February with even more exciting events:
- AIARE 1 Course with Mountain Madness (Feb10-12, Steven’s Pass and Leavenworth, WA): Win a spot in the Avalanche Institute of Research and Education AIARE 1 Course with Mountain Madness.
- First Tracks with Panorama Pros (Feb 16, Panorama, BC): Enjoy untouched slopes, hot beverages, and a Helly Hansen swag bag in a day of adventure!
- Guided Backcountry Experience with Professional Mountain Guide and HH Ambassador JF Plouffe (Feb 24-25 and Mar 9-10, Squamish, BC): Win an epic experience with three friends by checking out the Helly Hansen Instagram page.
Participants and enthusiasts alike are encouraged to use the hashtag #OpenMountain on social channels for a chance to inspire and be inspired by others. For more information about Open Mountain Month and other global events, visit Helly Hansen’s Open Mountain webpage.
“Open Mountain Month’s message remains that the outdoors is for everyone to enjoy and we look forward to its continued success,” said Joumana Løvstad, Chief Marketing Officer at Helly Hansen.
With such a rich lineup, Helly Hansen’s Open Mountain Month in January 2024 promises a unique blend of adventure, education, and connection with the great outdoors. It’s an event that truly encapsulates the spirit of Helly Hansen – inspiring and enabling people to enjoy nature’s wonders in every season.